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Campos 2014 Campaign

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Campos 2014 Campaign

New World Order Traveling Soul Road Show TOC screen shot


OVERVIEW

While working for Jane Kim and The Fair Chance Initiative, I got a chance to make the acquaintance of a number of Supervicors for the City and County of San Francisco. During that time I made the Acquaintance of Dave Campos. He was a tireless champion of civil rights for the LGBTQ Community and his constituents in District 9 in San Francisco. After knowing Dave for a period of time, he decided to run for California Satate Assembly. The prototype graphics herein reflect some of the work I did for the campaign.


MISSION

I wanted to create an ultra-modern look for Dave's campaign using some attention-grabbing Photoshop techniques which gave the work an official-looking shine that was befitting a political candidate's grace and stature.

DEVELOPMENT HARDWARE APPS AND TOOLS

CSS
  • iMac 27 inch (2)
  • 32GB RAM
  • MacOS Sierra v10.12.6
APPS
  • Apple Pages
  • Adobe PhotoShop
  • Weebly,com
Utilities
  • NameChanger
  • Image Optim
  • OTF to WOFF Convertor



DEVELOPMENT NOTES

After coming up with a cool Magma style lettering for Dave's last name I used some political-type graphics and the Photoshop Text-Bending tool to create a rounded lettering effect.

I then used a series of Photoshop techniques to skew and paint logos on the graphics that I mocked-up. I even used a T-shirt overlay template and Photoshop smart-objects to make a cool Hoodie.

One of my true loves is desktop publishing and I always love creating beautiful graphics using Photoshop. After a decade of working with Photoshop I am proud to say that I can do it justice by using my abilities to round-up and wrestle pixels into submission.